Lianne Dhalla | 27 Feb 2023 07:13 PM
With Nokia lighting up the headlines with their DIY-repair kit that is featured with the new lineup of devices, you may have missed that the brand has redesigned its logo after 60 years! So prepare to step into the future of our past!
With changes at the top of the company, the brand has launched a 3 step plan to breathe life back into the brand. They plan to reset, accelerate and scale in the years to come. This change in logo is to symbolize the shift in strategy and moving into the future.
Nokia is sadly ditching the iconic blue colour and is replacing it with whatever fits the mood approach, meaning no specific colour scheme is assigned. This is all in an attempt to yell to the world that they are no longer a mere smartphone company but a "business technology company".
So whether you are in support of the new logo or indifferent to the change, it may just be what the brand needs to regain its footing in this competitive sector of the market!