Lianne Dhalla | 21 Oct 2022 12:13 PM
When it comes to being a good samaritan, supporting local businesses is a must, and we don’t just mean buying chips from the closest shop! Snapchat has brought the Diwali spirit with their newest venture to help support local mithaiwallas who often go unnoticed.
How does Snapchat support mithaiwallas you ask? Well while it may be a touch confusing at first, Snapchat has brought Augmented Reality lenses to help give even the most downtrodden shops a facelift. This exclusive Diwali AR Lens enables you to decorate your favourite sweet shop with an assortment of firecrackers, diyas and floral decor, to help elevate your Diwali experience further and light up the lives of those around you!
To further embody the spirit of the festival of lights, India’s Snap Lens Network Creators have identified specific local sweet shops and are giving them a little more festive Augmented Reality spin across India.
Additionally in the run-up to Diwali, Snapchat’s community-driven entertainment video platform – Spotlight is hosting a #LightUpSpotlight to help creators share and boost their own Diwali-themed videos, be it outfits and dance routines or recipes for festive celebrations.
You can expect to see the Diwali spirit take over all 5 tabs on Snapchat with festive-themed bitmojis, stickers and lenses everywhere you look, from chats to maps and even the Explore page. So it's time for you to feel the spirit of Diwali, whether you like it or not!