Instagram announces Edits video editing app aimed for creators

Instagram has announced a new standalone app called ‘Edits’. Aimed at creators who live for making videos on their phones, this new app promises to make editing easier and more refined. The mobile app comes with a range of creative tools, and leverages AI to deliver animations.

In a Threads post, Instagram boss Adam Mosseri spilled the beans on the Edits app. Edits lets you capture high-quality footage, edit it fast, and export videos watermark-free in 1080p, ready to share anywhere—including Instagram. 

With the Edits app, you’re also expected to get full control over camera settings, from frame rate and resolution to dynamic range. It also upgrades flash and zoom controls beyond what Instagram offers. The app flexes its AI with features like AI animations, green screen background swaps, and video overlays.

For editing also, the options are stacked—you can choose from a variety of typefaces, sound effects, voice filters, video filters and stickers. The app is also said to boost audio quality by cutting out background noise and making voices crystal clear. Plus, it auto-generates captions that you can tweak to match your style.

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The Edits app takes things up a notch with a live insights dashboard to track your videos. It breaks down engagement stats for followers and non-followers, giving you detailed metrics like skip rates. Plus, it helps you plan your next hit by showing what kind of content your audience vibes with most.

Instagram’s new app is up for pre-order on iOS via the App Store, with an Android version coming soon. Expect it to be ready for download next month!