Rivelry amidst fans supporting different sports teams is legit and it’s not only limited to hurling abuses, sometimes during a breathtaking match it goes beyond bickering. After all that’s the fun of it, right?
Now, NBA has made sure you get this fun and a lot of it, that too on a regular basis with the launch of its exclusive Reimagined Global NBA app. Along with wall-to-wall coverage of all leagues from around the world, the NBA fans will also get personalized experiences with recommendations, social-style vertical video view and behind-the-scenes of players and teams. Plus, users will also get to watch the new shows and series, and get access to the NBA vault.
The app, designed by NBA Digital in collaboration with Turner Sports, is free to download. It is powered by the NBA’s new integrated digital platform built in
partnership with Microsoft, the NBA’s official cloud and AI partner. It includes a first-of-its-kind ‘For You’ feature with content recommendations based on preferences and personalization powered by Microsoft Azure and Azure AI.
The association has also launched a new NBA ID feature for the league’s new global membership program. NBA ID will link a fan’s experiences across existing products like NBA League Pass and NBA Pick’Em and ID members will get access to new original content and fan favorites from the NBA vault throughout the season.
Its direct-to-consumer subscription offerings - NBA League Pass and NBA TV – will also be integrated into the App so that the fans can watch live games and highlights and check scores, statistics and standings, all in one place.