AI is the buzzword of 2024 and Nvidia wants to remind us that it’s been doing AI stuff with creator software and applications for many moons. Starting from the first-ever RTX series to the current generation, all Nvidia RTX GPUs can accelerate AI workloads across 125+ software. While this is not news to many, the trillion-dollar giant wants to reassure them that using Nvidia’s hardware is the correct way because Nvidia Studio drivers are optimised for performance using RTX’s tensor cores.
There are no mentions of power-to-performance in Nvidia’s lofty AI performance acceleration charts so it’s a tad silly comparison, but undoubtedly, for most professionals and committed creators using a dedicated GPU to render and speed things up is still the smartest thing to do.
According to Nvidia, the creator market continues to grow rapidly, surpassing more than 120 million professional and hobbyist PC creators, up 18% since last year. Plonking an Nvidia GeForce RTX GPU will grant you access to exclusive access to RTX AI-powered apps like Nvidia Broadcast, Nvidia Canvas and RTX Remix which again, uses AI to make life better with these applications.
Besides the RTX chops, the news you should be excited about is that Nvidia is thoroughly supporting the system builders community in India. The Indian PC market demonstrated robust recovery in the second half of 2023, growing 12.9% year over year. Nvidia is directly collaborating with system builders like MVP, Ant PC, Vishal Peripherals, Hitech Computers, XRIG and Elitehubs which are quickly becoming the best option for PC users in India for custom PC solutions. These folks can kit out an entire PC depending on your need. Gaming? Easy. High-end gaming? Super easy. Fighting in Adobe’s absurd subscription demands and client’s needs? These folks can give you the machine for it (lawyer not included). 3D rendering, video editing, productivity and graphics design are some of the specific needs that all these Indian PC builders can help tackle.
If you want to know more about Nvidia’s top GPUs, click here on the Nvidia RTX 4080 review and Nvidia RTX 4090 review.