Philips Sneaker Cleaner is just what this generation needs to keep their shoes spotless

Sneakerheads assemble!

For all you sneakerheads with an obsession with spotless shoes, this one’s for you. Philips has capitalised on the problems that plague this generation, to find a solution to this first-world problem. The Sneaker Cleaner GCA1000/60 is an automated cleaning device that helps you keep your Yeezys and such spotless and crease-free.

Equipped with three different brushes that automate the actions of rubbing and scrubbing more effectively than manual cleaning. The brushes available are – the Soft Brush ideal for mesh and canvas, the Hard Brush ideal for rubber and the soles of shoes, and the Soft Sponge for the more delicate leather and suede. The device also has a water-resistant head to ensure the device remains safe.

The mechanism itself rotates at 500 RPM and comes with an IPX5 waterproof rating. Backed by a 6V efficient 4 X AA battery with an 80-minute run time, the device is designed to function quickly and effortlessly. It is light and cordless weighing just 300g, so you can take it wherever you go.

It is priced at just ₹2,595. So you can now worry a little less about protecting the sneakers and maybe use them a bit more carefree.