Sony Bravia 8 OLED TV launched in India for a starting price of ₹2,19,990

Bring home some cinematic brilliance!

Sony had dropped the Bravia 8 OLED TV series in 55 and 65-inch models. The tellies blend OLED tech with the AI-powered Processor XR, delivering impressive picture quality and sound—thanks to Acoustic Surface Audio+ and Dolby Vision Atmos. Plus, with Studio Calibrated modes developed alongside streaming services, your binge-watching sessions will probably get a major upgrade.

The Studio Calibrated modes are said to bring the exact image quality that film creators intended. Alongside the existing Netflix Adaptive Calibrated Mode and  Sony Pictures Core Calibrated Mode, there's also a new Prime Video Calibrated Mode in the Bravia 8 series. Sony says the AI Processor XR in the Bravia 8 series mimics how humans perceive sight and sound. This smart tech processes data just like we do, resulting in images and sound that feel more natural and lifelike, as per Sony. 

The series also features XR 4K Upscaling, driven by the Sony Cognitive Processor XR, which elevates 2K signals to near 4K quality. To top it off, XR OLED Motion tech ensures even the fastest scenes stay smooth and blur-free.

The Bravia 8 series appeals to gamers' dreams, especially if you have a PlayStation 5. The series has features like Auto HDR Tone Mapping, which automatically tweaks HDR settings for top-notch picture quality. With 4K at 120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), you are expected to enjoy smooth, clear motion for responsive gameplay. Plus, it’s got connectivity with Apple devices thanks to Apple AirPlay2 and HomeKit integration.

Plus, with Sony Pictures Core, you get access to a huge library of Sony Pictures movies, including 4K HDR and IMAX-enhanced titles. To sweeten the deal, you’ll receive 10 free credits to stream movies in 4K Blu-ray quality with IMAX Enhanced visuals for 24 months. Price-wise, the 65-inch Sony Bravia 8 is tagged at ₹3,14,990, while the 55-inch variant comes in at ₹2,19,990.