Sony Bravia XR 85X95K Television comes with a human-centric processor and what not !

The devil is in the details

The excitement about Sony’s QD-OLED TV isn’t totally worn off yet and the brand has already come up with its newest addition – the flagship 4K mini LED TV. (Seems like Sony has resolved to bombard its consumers with options better than another). 

The new Sony Bravia XR X95K 85in 4K mini LED TV comes laced with the brand’s exclusive cognitive processor XR that Sony claims recreates the content the same way it’s seen and heard in the real world and adds real life depth, intense contrast and vivid colours thus offering a more life-like experience. 

Its LED screen is controlled by XR Backlight Master Drive Technology and uses the proprietary local dimming algorithm that controls the high-dense mini LEDs and focuses light for maximum brightness without flare or halos. So, the next time you are watching TV you might forget you’re watching TV (WINK WINK).  

The Sony Bravia XR X95K has more features. The XR Triluminos Pro enables a wider color palette while the XR 4K upscaling technology allows visuals in 4K quality irrespective of the source of the content.  

Wondering about the price for all these features? You can make this TV yours for just ₹6,99,990, it is available at all Sony Centers, major electronic stores and e-commerce portals in India.