Sony has just brought the newest addition to its vast lineup of TVs with the Bravia XR Master Series A95K. Following the footsteps of the A80K, this telly comes with the Cognitive Processor XR which brings human brain-like abilities, making it the only 65in model with these capabilities.
If you don't already know what this ingenious Cognitive Processor XR processor is, simply put, it is the technology that offers a completely immersive experience by understanding how the human brain interacts with the content. This telly provides more depth and texture when it comes to the pure blacks and brighter lights in the image, thanks to XR OLED Contrast Pro processing. The XR Triluminos Max reproduces 3D colour depth with human intelligence for more natural colours.
It gets better! With XR 4K Upscaling in addition with the XR OLED Motion technology, the A95K helps you enjoy everything from your shows to matches in 4K with a smoother viewing experience with less blurring. Gamers too can experience smoother gameplay with a dedicated game mode. The HDMI 2.1 compatibility with a 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone and Auto Game Mode are a recipe for enjoyment and fewer interruptions (apart from your family of course).
If you are the binge-watching type, rest assured, this TV comes with Dolby Vision and Dolby Atmos support. Additionally, it packs in the Bravia Core, which is exclusive to the Bravia range and brings with it a collection of IMAX enhanced movies with quality Pure Stream at 80mbps. You don’t need to worry about glare and reflections on this TV and you can experience consistent viewing from almost every possible angle. It even comes with support for the Bravia Cam (sold separately), which gives you gesture control, proximity alert and Ambient Optimisation Pro features.
The Acoustic Surface Audio+ and XR Surround with 3D surround upscaling ensures the picture and audio are in complete harmony while it comes equipped with the Google Tv and Assistant to take care of all your commands. The XR-65A95K is priced at a whopping ₹369,990, but with a brain like that, it might just be worth it.