Not too long after the Bravia X80K launch, Sony India has announced the new Bravia XR X90K series. This smart TV series is powered by what Sony calls a Cognitive Processor XR, which allows the TV to think like a human brain.
This new series offers TVs in three sizes – 55in XR-55X90K (₹1,29,990), the 65in XR-65X90K (₹1,79,990), and the 75in XR-75X90K (pricing yet to be disclosed). The 55in and 65in TVs go on sale starting today, but there’s no word yet on the 75in sale.
The Full Array LED panel features multiple zones of LEDs that light up independently, which allows for greater depth and textures. The series also utilises XR 4K upscaling technology, helping you see content in as close to 4K quality as possible, no matter the source.
Other features include support for 4K at 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), e-ARC, Dolby Vision, Dolby Atmos, and IMAX Enhanced.
The TVs are also capable of seamlessly integrating with Apple devices, through Apple Home Kit and AirPlay. Since it's equipped with the Google voice assistant you no longer have to waste time looking for the remote.