Titan Smart has launched four new smartwatches - two for men and two for women - as part of its Crown Collection. Designed for fashion-conscious buyers, the new smartwatches combine design and aesthetics with smart functionality, including 3D menu styles, customisable watch faces, AMOLED display, and fitness tracking features. The new smartwatches start at Rs. 9,995 for the women's collection, and Rs. 11,995 for the men's collection, with the four new smartwatches available both online and offline and select retailers and Titan.co.in.
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The women's collection includes the Titan Valerie priced at Rs. 9,995 and Titan Elixir priced at Rs. 13,995. The Valerie has a crystal-studded design with an 18mm mesh strap and additional silicone strap in the box, while Elixir gets a diamond-cut faceted glass design with ceramic-infused bracelets. Both devices get smart features such as SOS calling, skin temperature monitoring, and Bluetooth calling.
On the other hand, the men's collection includes the Titan Heritage for Rs. 11,995 and Titan Maestro for Rs. 13,995. The metal smartwatches get AMOLED displays, core fitness tracking such as steps and exercise tracking, and customisable watch faces. The collection is, of course, designed more for the looks and styling, but gets the basic smartwatch functionality including Bluetooth calling.
Titan also recently launched the Stellar 2.0 collection of mechanical wristwatches. While the company is well established in the premium wristwatch segment, it's smartwatches are gradually building towards premium price points and levels, driven by strong brand recognition and a focus on design.