Under Armour’s new ‘Project Rock X Black Adam’ range is focussed at inspiring Athletes

Get, set, never stop!

Superhero craze is real and it’s not just limited to stockpiling collectibles and religiously following the character. The fixation is such that people dream of getting a one-way ticket to the fictional land where they can be a part of the world-saving league. After all, it’s all thinkable and even believable as long as it is hypothetical but in reality the artists playing these lionhearted characters are the epitome of determination which is not only commendable but also inspirational. 

So inspirational that Under Armour launched a whole new range of performance wear as an ode to Dwayne Johnson’s depiction of Black Adam, his dedication and relentless passion. The collection called Project Rock X Black Adam represents grit and as per the brand, is aimed at inspiring athletes to disrupt the status quo just as Black Adam disrupted the superhero genre. 

The UA Black Adam shoe comes with a special attraction for Rock fans, the medial side TPU features Dwayne’s signature on it. Rest, it’s the classic UnderArmour shoe, comes with a  combination of HOVR and TriBase underfoot for enhanced stability and support. The upper engineered mesh and an external heel to midfoot TPU strap. The Project Rock 5 Black Adam shoes are now available for purchase across all UA retail stores in India.